Creative & AI Solutions Designer
I build AI support assistants and workflow automations — instant, on-brand answers and less repetitive admin — backed by 12+ years of design so they look as good as they work.
01 Services
One core focus: on-brand AI assistants and automation. Design, web, and content services sit around it, so everything looks and sounds like you.
The core offer
Custom AI support assistants built on your knowledge base and tuned to your brand voice — with human escalation and human-approved learning. Plus automations that quietly remove repetitive admin and marketing tasks.
so your AI tools look and sound on-brand — design, web, and content built around them.
Websites, dashboards, business tools, and custom chat apps — designed to look great and do real work. Practical digital experiences that put AI to use where it genuinely helps.
Visual identity and the marketing collateral that brings it to life — posters, brochures, reports, presentations, signage, and digital assets. A consistent, professional look across every touchpoint.
Social strategy, content planning, and community management that grow an audience and sound like you — now supercharged with AI-assisted content to keep the feed consistent without the grind.
02 Selected Work
The Problem
Client work was scattered across email, DMs, and shared drives — replies slowed to a crawl whenever I was heads-down on other work, and key decisions got lost in the scroll.
My Role
Designer & full-stack builder — product design, React front end, Supabase back end, and tuning KAI's voice and guardrails.
The Solution
I designed and built KAI Works: an invite-only client workspace where each client shares one private thread with me — messages, files, and pinned decisions in a single calm room. An AI assistant, KAI, answers in my voice when I'm away, clearly labeled, and hands anything real — prices, dates, commitments — straight back to me.
The Outcome
One working thread per client instead of scattered inboxes, instant on-brand replies even when I'm offline, and saved decisions that stay findable — a productized way of working I can invite every new client into.
The Problem
A premium pet lifestyle brand was fielding the same customer questions over and over, across channels — pulling a small team away from higher-value work and risking slow, off-brand replies.
My Role
AI solutions designer & builder — concept, knowledge base, brand-voice tuning, and the human-escalation workflow.
The Solution
I designed and built Echo: an AI support assistant that answers instantly from a curated knowledge base, stays in the brand's voice, hands off to a human when a conversation needs one, and keeps improving through human-approved responses.
The Outcome
A fully working assistant — answering sizing, order, and stockist questions in the brand's voice, with human escalation. Try the live demo below.
The Problem
A consumer brand needed a consistent, engaging presence across social platforms and a smooth online store to grow awareness and drive sales.
My Role
Social Media Manager & Creative Designer — owning strategy, content, and the storefront end to end.
The Solution
I led social strategy and content creation, managed day-to-day community engagement, ran the e-commerce catalogue and listings, and designed print and in-store visuals that kept the brand cohesive everywhere it appeared.
The Outcome
A recognizable, consistent brand presence across channels, a dependable content engine, and a buying experience that matched the brand's premium feel.
The Problem
An educational institution needed consistent, professional marketing across a constant calendar of events, publications, and channels — with limited resources.
My Role
Publicity & Graphic Designer — the in-house engine behind the brand's public face.
The Solution
I designed the full range of marketing collateral, coordinated marketing for conferences, launches, and courses, managed web and social channels, and ran targeted email campaigns through Mailchimp.
The Outcome
A coherent, recognizable brand presence and a reliable marketing system sustained — and trusted — for over ten years.
The Problem
Plenty of businesses want the benefits of AI but lack the time or technical skills to build practical tools for themselves.
My Role
Designer & no-code builder — turning ideas into working prototypes.
The Solution
Through hands-on building, I've created AI customer-support assistants, custom chat apps with distinct AI personas, AI knowledge-management systems, HTML dashboards and business tools, and workflow automations for creative and admin processes.
The Outcome
A growing toolkit of real, working AI solutions — proof that practical, human-centered AI is well within reach for small teams, not just big budgets.
Branding, marketing collateral, social, and print design collected in one place.
03 About
For over twelve years, I've worked at the meeting point of creativity and technology — designing brands, running marketing and social, and building content systems for educational institutions and consumer brands.
Somewhere along the way I noticed a pattern: talented teams were spending their best hours on repetitive busywork — the same questions, the same posts, the same admin — with little time left for the creative, human work that actually grows a brand.
That's what pulled me into AI. After an intensive Generative AI Bootcamp, I started building real, practical tools: AI support assistants, content workflows, dashboards, and automations. My most recent is Echo — an AI support assistant that answers customers instantly, in the brand's voice, and hands off to a human when it matters.
I treat AI as a business tool — one that, combined with good design, lets small teams punch far above their weight. My goal is simple: smarter systems, lighter workloads, and work that always feels human.
04 How I Work
Technology should make work feel lighter and more personal.
Plain language and simple systems. If it's hard to understand, it's not done.
AI as a real tool that solves real problems — useful, honest, grounded.
Let the work and the outcomes speak. Confident, never boastful.
05 Contact
Tell me the task you want off your plate, and I'll tell you how I'd build it.
Switches the whole site live. Your pick is remembered.